Herta herzog biography of william

The Radio Research Project was a social research project funded by the Rockefeller Foundation to look into the effects of mass media on society.^[1]

In , the Rockefeller Foundation started funding research to find the effects of new forms of mass media on society, especially radio.

Several universities joined up and a headquarters was formed at the School of Public and International Affairs at Princeton University.

The book for the first time explores in-depth the life and work of Herta Herzog (–), an Austrian-American social psychologist.

The book for the first time explores in-depth the life and work of Herta Herzog (–), an Austrian-American social psychologist.

During the last decades of her long life she lived in a small village in Tyrol in the vicinity of her sister's family.

An overview of pioneering media researcher Herta Herzog's academic and commercial research in communication from the s through the s.

Biographies.

Herzog spent most of her working life in the United States, where she moved to in the s, following her first husband Paul Lazarsfeld into migration and.

A particularly influential program of effects research was pursued in the Office of Radio Research (ORR) established by the Rockefeller Foundation under the auspices of Princeton University. Managed by Paul Lazarsfeld, Austrian émigré psychologist, the program was overseen by Hadley Cantril, Princeton psychologist, and Frank Stanton, director of research at CBS.

The program was designed by Cantril and Stanton to determine why people listened to radio. Stanton, a psychological researcher who soon became CBS president, was naturally